Archive for January, 2008

Conservation: Tips for Going Green Online

January 24th, 2008 by Mariah

As companies rush to “go green,” determining the right approach to creating effective Web-based communications that capture the spirit of environmental conservation is crucial.

SiiTE Interactive has recently developed several Web sites that help promote green thinking for clients like Lexus, Toyota, Chevrolet, Oprah, and the Hearst Corp.

In developing green-oriented websites, here are some best practices:

1. Provide ways to get involved.
Offer suggestions to users as to how they can make a difference through simple changes in their everyday lives, then show how your company/organization is offering ways to make it easy to help support their efforts.

2. Show the impact.
It is easy to think that recycling one soda can, for example, doesn’t make a real difference. But it can have a great impact if it is part of a larger effort on behalf of many people. Through the use of theoretical or factual examples, consumers will see that their small changes can have a significant impact (if everyone recycled just one can more per day the impact would be X).

3. Contribute as a company.
If you are asking customers to get involved in being greener, be sure to show the difference that your company is making.

4. Inform.
Give meaningful facts about conservation. Users crave nuggets of information. If you can enlighten users with these kinds of quick hits, it will help the message be delivered.

5. Provide a forum.
People are deeply passionate about the environment and want to be given an opportunity to be heard. Through forums and blogs, users can express their points of view and they may even show you how it applies specifically to your brand. Forums can be moderated, but it’s wise to not over-censor, as this will quickly lead to users drifting away to places where they can speak more freely.

6. “What do I get out of it?”
While most people want to help, if they know that there are ways that their lives can be improved while helping, you have created a win-win situation. Offer these suggestions as additional added value.

7. Don’t preach.
People don’t want to be told what to do, but rather want alternatives to consider, so keep the tone and voice of your communication about collaborations and suggestions, as opposed to demands as to what YOU should do.

8. Link.
Provide links to organizations where users can learn more and get more involved.

9. Don’t be too self congratulatory.
When promoting your company’s contributions to the environment don’t be overly self-congratulatory. This can invite critics to question the seriousness of the effort and prompt questions as to what you are not doing.

10. Raise awareness.
Taking the opportunity to raise awareness is a meaningful step in and of itself and can help create the momentum for change.

TheInnkeeper.com Bed and Breakfast Guide is very honored to see all your endeavors towards this movement.

Great News for the Travel Industry

January 24th, 2008 by Mariah

Travelport sees no major impact on travel as a result of an economic slowdown, its president and chief executive said on Tuesday at the World Economic Forum in Davos, Switzerland. Consumers tend to be very price elastic and so, when prices go down, more consumers travel.”
Travel does respond to changes in economic growth, but price cuts have helped maintain volumes, Jeff Clarke, Travelport’s President and Chief Executive Officer, told Reuters in Davos.

The Fairview Inn Great Review

January 21st, 2008 by Mariah

My wife and I had to change plans for a visit to New Orleans because she had to teach a class on our 23rd Anniversary. I decided that we would stay in town at the Fairview. We had been there several times for wedding receptions and thought it might be a nice surprise. After reserving the Hayloft, I canceled dinner reservations that I had made at another restaurant and reserved a table at the Fairview. As it turned out, it was a cold weekend and a perfect choice not to leave the Inn. What a great stay. From the time I first contacted the Inn to the last person I handed the key back to, everyone was a delight. The suite was large and warm with a Jacuzzi tub and walk-in shower. Plenty of room to stretch out and enjoy our special occasion. Best of all, no 3 hour drive back home. We will definitely do this again. Great work from TheInnkeper.com Bed and Breakfast Guide

Bed and Breakfasts Promoting Go Green

January 18th, 2008 by Mariah

Guia at the The Lost Whale Inn
3452 Patricks Point Drive
Trinidad, CA 95570

Topic about “going green” on TheInnkeeper.com website.

Hi – I just want to congratulate you on your efforts. We started doing all of our laundry as “gray” water to water our gardens about two years ago. We grow a lot of our own vegetables and herbs, buy organic seeds and don’t use pesticides. Power is still an issue – we spend a lot of money on electricity and propane! But we are trying to look into wind, solar and wave action here on the West Coast. And we use biodegradable cleaners here.

 

I truly believe that an Inn that you could call eco-friendly has to actually be doing something – not just in an area that promotes beauty or nature….

And I believe that any Inn that is trying to do this – even if it’s just using no pesticides in the garden, is starting on the right path.

Thank you Guia for your thoughts and we look forward to other Innkeepers feedback.

TheInnkeeper.com Bed and Breakfast Guide

The Baird House has been reviewed

January 17th, 2008 by Mariah

I have stayed at B & B’’s from North Carolina to California and the Baird House is first rate. You will never find more congenial inn keepers. The food is always delicious and you won’t want to leave without buying the cookbook!
TheInnkeeper.com Bed and Breakfast Guide wants to say…Great Work…

To see this review posted on their listing with is simply go here The Baird House

Lodging will be the fastest growing segment online

January 12th, 2008 by Mariah

According to a new report from PhoCusWright Inc., next year for the first time transactions on the Internet will account for over half of all U.S. travel bookings. Lodging will be the fastest growing segment online, surpassing air travel, which until 2006 had long been the fastest growing product segment.

Next year for the first time transactions on the Internet will account for over half (54%) of all U.S. travel bookings.

TheInnkeeper.com is honored to know that we have been a part of this. We are also pleased to know that we are bringing attention to the Bed and Breakfast Industry by providing them with exceptional online visibility.

Thanks to our veiwers for coming back to us to book your vacation with us.

Happy New Year from TheInnkeeper.com

North and South Carolina B & B and Inns

January 12th, 2008 by Mariah

North and South Carolina Bed and Breakfast Association are partnering again to bring Innkeepers from the Southeast together for another great opportunity to renew their energies, learn about the latest in travel trends, see and meet vendors offering the latest products on the market, and have lots of fun with your innkeeping friends! Get it on your calendar now!

Web Address for up-to-date information: www.conferenceofthecarolinas.com you can also contact TheInnkeeper.com Bed and Breakfast Guide for more informaion at www.theinnkeeper.com

January 28-30, 2008

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Winter Wonderland Special

January 7th, 2008 by Mariah

Winter Wonderland Special at the Rock Village Bed and Breakfast!

Come and enjoy a quiet weekend away from a busy household. Bring a book, take a walk, play pool or sit in front of our fireplace and melt away into sweet dreams. Snow, snow, sheltering cover from our branches, protecting, shielding, refreshing our souls. Snow surrounds, encircles and consumes us with solitude here at Rock Village. It is a winter wonderland, a magical world rarely seen by anyone on our race track. $90.00 a night, includes breakfast, no additional taxes. (Snow weekends only) Bring your boots and explode the wonder.

Expiration Date: 2008-03-31

To see more about our place please visit us at TheInnkeeper.com Bed and Breakfast Guide