What can online marketers learn from the social media experience of the travel industry?

September 10th, 2010 by Mariah

What can online marketers learn from the social media experience of the travel industry?

 

 

Truly challenging market conditions have forced the Travel Industry to look for ways to differentiate themselves from their competition and build brand loyalty. A great example of an industry that has learned it can’t stay in the same old place when it comes to staying ahead in marketing.

 

 

- Social media has moved well beyond casual friend-to-friend connections into the realm of legitimate usage as an important communications channel for business.

 

 

- Adding social media to the media mix is a good strategic move for a time-sensitive, highly competitive business, where it can be used to disseminate late-breaking news and make last-minute offers.

 

 

- Using social media for its generational appeal – to reach a younger demographic that’s more socially connected – is smart, but not to the exclusion of other media that may have broader applications to diverse age groups. It’s important to know your audience and utilize the specific media channels that they embrace.

 

 

- Figuring out ways to leverage location-based services, if they’re relevant to your business, can create new opportunities to drive customers and their friends to local establishments.